Jun 30, 2026
This blog is about a growth mindset. Throughout our lives, most of us flit between a growth mindset and a scarcity mindset. During those periods where we were in a growth mindset, we would have been more willing to…
- Take risks;
- Welcome new experiences;
- Enjoy learning and recognize its value;
- Remain positive in the face of adversity;
- Work hard;
- Learn from their mistakes.
Those were the times you were considering starting that business or making plans to hit the gym and shed that extra Christmas weight. Some of you will have carried out those plans and some of you will have resorted to a negative, scarcity mindset and put the plans on the back burner.
Here is where the word ‘yet’ comes in.
Experiments on children have proved how effective the use of this word is. In one experiment conducted on two groups of children who took a difficult test, one group was instilled with the use of the word ‘yet’.
“I don’t understand this…yet”
“I can’t do this…yet”
The other group were not and when they re-tested the two groups, the ‘yet’ group scored significantly higher.
So we can use this magic on ourselves.
We often think of technology as machines like phones, computers or power tools, but before humans invented any of that wonderful stuff, we invented the ultimate technology, language.
By using the word yet, we automatically program our brains into a growth mindset and we automatically move more quickly towards our goals.
Don’t take my word for it, try and see for yourself!
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Jun 8, 2026
A short introduction to Carl Jung and depth psychology.
Carl Gustav Jung was one of the great pioneers of modern therapy. He drove our understanding of the unconscious and the psyche forward with his research and clinical work in the early part of the 20th century.
Because of that, any therapist that you ever see will be drawing on his work, whether they know it or not.
Jung recognised from early on in his life that the mind was subject to forces that were unseen and not understood outside of religion or philosophy. This he called The “Unconscious”.
His works are extensive, but among his main credits are the development of the concepts know as Archetypes and Complexes. These theories only make sense in light of an understanding of the genome (DNA) and the instincts.
Archetypes (The Universal Pattern)
Archetypes are innate, pre-rational blueprints for human behavior, instinct, and experience. They do not contain specific content, but rather form the structure that shapes how we experience the world, commonly manifesting in dreams, myths, fairy tales, and art
Complexes (The Personal Experience)
A complex is an emotionally charged cluster of thoughts, feelings, memories, and impulses centered around a specific core concept. They reside in the personal unconscious and are built up through personal experiences, traumas, and relational dynamics.
The Relationship Between Them
The easiest way to understand the dynamic between these two concepts is to think of the archetype as the frame, and the complex as the picture within it.
For instance, the Mother Archetype is a universal, collective concept representing nourishment, birth, and protection. However, the Mother Complex is the specific, subjective, and emotionally colored set of memories, feelings, and associations you personally have with your own mother. The universal archetype provides the underlying energetic pattern, while the complex personalizes it based on your life experiences.
To understand just how brilliant Jung was, although DNA had been partly discovered as a chemical substance in the cell, the double helix we all recognise as DNA was not discovered until 1953, long after he wrote his essay on archetypes and instincts in 1919.
We currently understand the instincts as being grouped into: lust, seeking, rage, fear, panic/grief, care, play. We are all familiar with these as being part of our experience as humans and Jung was adamant that as a therapist, we should be directing our clients towards the understanding of the instincts, in relation to their behaviour or neurosis (problem or emotional in-balance).
If this all seems a little abstract, think about the example of the mother archetype defined above. Every mammal is born with this pre-downloaded archetype, almost like software on a computer. When the mammal experiences specific stimulus in their environment, their genome activates the mother archetype software and then the mammal plays out the typical developmental behaviour that we frequently see between mother and child.
The lived personal experience of this relationship then becomes a complex that lives inside the psyche of that child/person. This complex doesn’t have to be a bad thing, on the contrary, but it can potentially cause issues in future relationships depending on the relationship of mother and child and how well it satisfied their instincts. For example, was there a shortage of care or play? Did the child feel safe with their mother? Jung once said “if we don’t listen to the instincts, we will live an unlived life”.
So whilst you may have been exposed to various influencers or possibly even therapists who will list the archetypes as being almost like tarot cards such as the hero, the wise old man archetype or the magician, these are not what Jung intended at all. Those are just new age interpretations and best avoided.
So if you don’t go to therapy, but want to know how to make use of this knowledge, how can you apply it? If you have a problem or in-balance with your life or relationships, look inwards. Try to identify the instinct and consider what steps you might be able to take to safely satisfy that instinct.
Also, reflect on your behaviour in relationships. Do you see recurring patterns or notice particular triggers? Could they be related to a complex that is distorting your ability to read certain situations leading to projection?
Projection is an unconscious defense mechanism where an individual attributes their own unnaceptable thoughts, feelings, or traits onto someone else. Instead of acknowledging a difficult internal reality, the person perceives that the outside world—or another person—actually possesses these qualities.
Don’t worry if you feel as though you have some mal-adaptive complexes, they are very common and most of us can function well enough will them. However, please be heartened to learn that we can update and edit these complexes with good inner work or therapy. The software can’t be deleted, but it can be updated.
The unconscious is the source of all of your potential and all of your creativity, so pay close attention to it.
The other main archetypal parts that make up our psyche are:
THE SELF – all of our psyche, conscious and unconscious.
THE SHADOW – in the unconscious; think of this as the waste paper basket of the psyche where all the discarded and supressed parts of us go along with our primal impulses. Although this sounds negative, it’s also where we hold our untapped potential.
THE ANIMA – This is the female part of our relating function (the part of our psyche that has evolved to help us relate to others) that exists within the male psyche. This often appears in dreams as a female presence.
THE ANIMUS – the male part of the female psyche.
THE PERSONA – this is a Greek word that means ‘mask’. It’s literally the mask or the part of us that we show to the outside world. Everyone is equipped with multiple versions of this for different situations and people.
Why not book a consultation now by calling 07401127872 or by messaging through the website?
I offer therapy online or locally in Sheffield.
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